Today, we live in an interconnected society in which everything goes through information and communication technologies (ICTs). Thanks to them, we have access to a large amount of data and information that sometimes is useful to us and sometimes may not respect the privacy of users. Extrapolating this idea to the business world, organizations have data on their employees and customers, but do they make good use of it? Do new technologies help in the process of processing this data?

First, there is no single path to becoming a data-driven company: some companies may focus on building the right data team, while others invest in the right technology or incorporate analytics into their digital transformation strategy. Startups and newer companies like DLQ have an advantage, as they are able to integrate data into their organization faster with the use of new technologies. Traditional companies face challenges such as entrenched business processes or reluctant leadership.

On the other hand, when it comes to customer data held by companies, it is important to know how to sort through it, i.e. to dispense with the most redundant ones. With artificial intelligence and machine learning, we can gain access to a greater number of well-organized data.

After the emergence of Web 2.0, the evolution of big data took place and with it, large companies began to make use of supercentralized monopolistic global models in the massive management of user data and their interactions. This led to the degradation of customers, turning them into mere users.

Faced with this problem, at DLQ, we are committed to using technology in a way that improves interaction with our customers through the proper use of digital data processing. In addition, as digitalizing agents of the Digital Kit Program, we provide our client companies with the latest in data processing technologies, i.e. ERP (Enterprise Resource Planning Systems) and the Customer Data Platform (Customer Data Platform, CDP). In this way, we help our companies to follow in our footsteps, i.e. we help them to digitize their business processes and streamline their interactions with their customers, thus promoting our company philosophy of anticipating our customers' needs, based on the Japanese Kikubari skill (the ability to anticipate the wants and needs of others to ensure social harmony).